How To Start a Facebook Conversation About Your MLM Business
With literally millions and millions of prospects on Facebook, network marketers want to know how to start a Facebook conversation about their MLM business in a professional manner, without sounding pushy, and without scaring people away. The amateur network marketer will send a business link about their MLM business as soon as they extend or accept a friend request, and say hello. Doing so will only alienate you from the very people you try to connect with.
Think of it this way. Let’s say you go to a party and someone you don’t know strikes up a conversation with you by saying “Hi”to you. What do you say in return? Do you say “Hi, my name is John” or do you say “Hi, my name is John. And I’m in a home business called XYZ. We’re looking for great people like you. Here’s my business card, and here’s a link to it. How soon can you look at that link and watch the video? And you are going to love the compensation plan; it’s the best in the industry.” And blah, blah, blah.
What just happened?
Of course you are not going to do that at a party (at least I hope you wouldn’t), so don’t do it on Facebook either. All that person did was say “hi” to you. So, what’s a better way to go about that at a party? Say “hi” back. Get to know the person. Use the FORM method, which is an acronym for Family, Occupation, Recreation, and Money/Message. You want to find out if you like them first, and to see if they are a good candidate for your business.
Same on Facebook. You extend a friendship request to someone. You ask a question, they answer and ask a question back. You respond with an answer and another question back to them. Think of it like a tennis match. You hit the ball over the net (you ask a question), and wait for the other player to hit the ball back (with an answer to your question, and possibly ask you something), and you keep volleying back and forth.
There are many ways to connect with people on Facebook, and many different types of people. Below are sample questions you can ask, given by some of the industry’s top leaders.
The key to building your relationships on Facebook is to be conversational with people and don’t be too eager to share your business too early in the conversation. You want to determine if you even like them before considering if they might be a suitable business partner.
What Questions to Ask on Facebook to Determine If Someone Is Good For Your MLM Business
For someone already in an MLM Business
1- Are you still active in your company?
2- Are you building a business or just using the products?
3- Are you part-time or full-time?
4- Do you also have a traditional type job?
5- Is this your first network marketing experience or have you been connected with other companies as well?
6- What drew you to the network marketing industry?
7- What do you like best about the company you are with?
8- Are you happy with the money you are making?
9- Why do you think you couldn’t make money in your other business?
10- Are you open to looking at another company that didn’t have the obstacles you’ve experienced?
For someone not in an MLM Business
1- What do you do for a living?
2- How long have you done it?
3- What do you like best about what you do? Least?
4- What did you do before that?
5- Are you doing any traveling anywhere fun this year? (the reason for this question is getting them to dream a little about things they’d like to do)
6- Have you ever had a home business before? (If yes, what was your experience like? If it was not positive, say, “in the past, why do you think you didn’t have the success you wanted?”)
7- Are you open to looking at other ways of making money part-time from home?
The questions above are simply sample questions to get you started. Do not ask yes or no questions. Learn about them first. This may take some time to develop, however, you will form a much better connection with them. People do business with those they know, like and trust… even more than the product or service you represent. When you get really good at this, you will have people wanting to join your business without even knowing what company you are with.
Final Tips for a Facebook Conversation About Your MLM Business
- Ask questions back and forth
- Be authentic
- Find out if you even like the person before you prospect them for your business
- Ask genuinely curious, detective-like questions
- Never, ever, ever send a link on your introduction to the person
- Do not give a link until you have permission to do so (even better, would be to get them on the phone before sending them a link.)
- Treat others as you’d want to be treated- If you don’t want someone being aggressive or pushy with you, then don’t be that way with them.
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To your massive success!
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