Calling Prospects from Business Cards You Collect: Network Marketing Tips
Do you want to know what to say when calling network marketing prospects from business cards you collect when you are out and about? Here’s something super simple you can say to get business professionals to take a look at your network marketing business.
First of all, where to find these business cards? Look for bulletin boards or corkboards around town. You can find them at your local carwash, deli, coffee shop or grocery store and many other places. Keep your eye out for them and you will start to notice them.
Why are these people good candidates for your business? A couple reasons. One, they are other business professionals, like you, and many of them are small business owners, like you. The post their business cards because they are looking for more business, i.e., more income. If they didn’t need the extra business or income, they wouldn’t have posted their business cards. With your network marketing business, you have a different option for them, for ways to generate income.
Your goal when you call them is to find out if they are open to taking a look at your business.
Video: What to Say When Calling Prospects from Business Cards
What to say to Business Card Prospects
“I’m an entrepreneur in the area and our company is expanding all over _______ (city or state they are in). We are looking for local professionals, like yourself who ___________ (name a skill or attribute they likely have, like who are entrepreneurial, work with people, have management or sales experience, etc).
My question for you is, do you keep your options open at all for earning money outside of what you do in _________ (name their current business)?”
“Great. Listen, the reason for my call is that our company is expanding throughout the state of (name the state they are in) and we are looking for a few key people as we expand. Do you at all keep your options open for earning money outside of what you are doing now in the _____ industry?”
IF THEY RESPOND WITH “YES” OR “IT DEPENDS”:
(Make sure you ask a question immediately after you tell them what you are going to do on the call. Then ask good, genuinely curious questions to get to know them, but keep it on a more professional level than you would with leads.)
“Great! I’m going to ask you a few quick questions and will share with you a little bit about what our company does, and we’ll see if it’s a good fit for you and if you are a good fit for what we are looking for. By the way, how long have you been ________ (name what they are doing or what kind of professional they are)?
Sample questions you can ask: (but you don’t have to ask all of them)
- “How long have you been in the _______ industry?” (if it hasn’t been very long, ask them “What did you do before that?”)
- “What is it that has you even open to taking a look at what we are doing?”(you can probe a little bit further from this last question, because you are getting to their why for joining).
- “How did you get into _______ (line of work)?”
- “How has the economy affected your business?”
- “What do you like best about what you do?”
Then tell them what you are looking for and what the next step is. For example” “We are looking for people who are self-motivated, who like to work with a team as well as independently, and who have a desire for more out of life than what they are currently getting right now.”
“I’m going to send you a link with some business information about our company, what it’s all about and how you earn money. How soon either today or tomorrow do you think you could review the information? It will take you about ___ minutes to get through it.” Get their answer and their email address and tell then what the subject line is (e.g., “Business information from __ (your name)).
Narrow the time down for you to make the follow-up call; your goal is to call them within an hour of them reviewing the information. You can say, “Okay, ______ (name). I will give you a call back ______(day) at ______ (time) to answer any questions you may have. If for any reason you are not able to make that appointment, please call me in advance and let me know. That way, if you are not available at that time, I can put someone else in that time slot.”
Then you can confirm their email address, give them your name and number again, and get off the phone. The whole process should take less than 5 minutes per person.
There are so many ways to find leads for your business, and many of them are free, like this one. You can very easily add calling professionals from business cards you find around town. Hint: you can also do this is if you are on the road traveling. I’ve enrolled people from business cards I found as we drove on a road trip from Connecticut to Chicago; one was from a Panera Bread restaurant. You can also pick up cards from stores where you shop. Once you open up your eyes to this, you will start seeing business cards all over the place!
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Here’s to your success!