Facebook Prospecting: How to Get More People to Look at Your Home Business
If you are doing Facebook prospecting to grow your home business, whether it’s network marketing, direct sales, a party plan or something else, there are definitely good ways and not so good ways to go about it.
Here are a few suggestions to get more people to take a look at your business and your products.
First of all, here are a few things to NOT do:
- Do NOT send a link about your business without permission from the other person
- Do NOT blast your own Facebook wall with links and pictures about your business or products
- Do NOT post your links on other people’s Facebook walls without their permission.
- Do NOT post your links in the comment section of other people’s posts without their permission
All these things are just common etiquette.
Doing any of these things above will likely get you un-friended from and blocked by your friends on Facebook. Remember, this is “social” media, so keep your Facebook prospecting social. Keep it light and fun. It’s not a place to air your complaints, at least not when you have an aim of growing your business using this social media platform. On your own wall, aim to make every 8-9 posts out of 10 about family, friends, inspirational words and quotes, pictures and posts about your life and the lifestyle you are aiming to achieve, and keep them positive.
When someone looks at your wall, they should get an idea of your personality and the things that are important to you in your life. If all you are doing is posting links or information about your business or products, it will be a huge turn off for a majority of people.
I’ve recruited more people into my businesses through Facebook prospecting than any other method, even my warm market. And practically everyone of them who has joined me has been because of the private messaging I do with people…. One person at-a-time. Our messaging may likely have been prompted by something I posted on my wall that would intrigue them or pique their curiosity.
Rarely will people just sign up in your business as a direct result of seeing a link on your wall and just automatically sign up in your home business. For one thing, if you are posting a link about your business, unless you have a capture page to get someone’s email and name, you have no way of knowing who’s clicking on the link you post on your wall. If they sign up or buy your product, of course you will have their information, but if you just post random links on your wall for your business you have no idea how many people are actually clicking on it. You have no control. If you want success, it’s much better to be able to track your progress.
Most people are on social media to connect “socially” with other people. They want to stay connected. Typically, they don’t want to be spammed with a bunch of business links. Take a look at your own wall. See how many “Likes” you get when you post something about your family or something funny and compare that to the amount of “Likes” you get when you post about your business opportunity or products.
You get way more “Likes” when you post about social things rather than business things.
If you want to grow your business using Facebook prospecting, then do it in a social way. Get to know people. People like to do business with those they know, like and trust. How do you know if you want to do business with someone if you don’t know anything about them? If you met someone at a party, you wouldn’t say, “hi, nice to meet you, take a look at my business. It’s the coolest thing out there.”
So don’t do that on Facebook either.
Facebook is a great way to grow your network and sphere of influence, and the best most effective way I’ve seen is with people who do it socially.
Here are a few things to do on Facebook:
- Add value
- Have fun
- Make it interesting
- Engage people in your posts
- Start good conversations through messaging
- Send a link to someone when the timing is right, when you’ve determined they have a need and they give you permission to send a link.
Build the relationship first. Determine if that person has a need that your business could help solve for them. Once you find a need, then you can ask them if they’d like to take a look at a business that could help them solve that problem. You can read THIS ARTICLE I wrote for a list of questions to ask people to determine what their needs are.
If you are committed to growing your business using Facebook prospecting, then you owe it to yourself to invest in your learning. Click on the link below to see one of the courses I used to help me grow my business using Facebook.