How to Make a Powerful Connection with Prospects in Network Marketing
Your ability to make a powerful connection with your prospects for your network marketing business has everything to do with whether or not they will enroll with you. You’ve probably heard the phrase, “people want to do business with those they know, like and trust.”
And if you are calling leads, or professionals or cold or even referrals or lukewarm connections, you have about 5-7 minutes to establish a strong connection.
And the way you do this is with genuinely curious questions.
VIDEO- Making a Powerful Connection
I will give you a list of questions you can ask your prospects, and you can do this with people you talk to face-to-face, on the phone or through social media, like Facebook and Linked In etc. And then I’m going to show you how to go beyond the standard questions to be able to make that solid connection with your prospect.
The first conversation is very important because about 90% of whether your prospect will join you in your business, happens in your first call with them. It’s not about your company’s video presentation or even necessarily how you handle the follow up call.
It’s more about you establishing a good connection with them on that first call. The company presentation, whether video, audio or in person, is just a 3rd party validation of whether or not they want to work with you.
So you want to set things up right on that first interview call. And the interview is just as much for you as it is the other person. You are asking the person questions to determine whether or not you even want to work with them.
Your basic agenda when calling prospects is to find the most qualified people to join you in your network marketing business. To do this, you will ask a series of questions to find out if they are a good fit for your team. Get to know their personalities, work habits, work experience and if they have that entrepreneurial spirit that the most successful network marketers have.
The most effective way to start a conversation with people you don’t know, (or don’t know very well) is to treat them as if they were new friends. Ask genuinely curious, detective-like questions. Be professional and have strong posture, but help them relax so they will open up more.
People like to do business with those they know, like and trust. Since you do not know the people in the cold market, your goal is to build rapport with them and build that trust. Your likeability factor goes up as part of the process. You will not hit it off with everyone, and that is just fine. It’s okay to not want everyone you join your team. Something I use to gauge whether or not someone qualifies for my team, is this question: is he or she someone I would want to have at the dinner table with my husband, kids and me? It makes it easier to “Next” people who are not a good fit for my network marketing business.
Questions to Ask Prospects to Make that Powerful Connection:
-What do you do for a living?
– How long have you been doing that? (if less than 3 years, ask them what other jobs they’ve had in the past)
– What do you like best about what you do? Least? Why is that?
– Out of all the jobs you’ve had, what’s been your favorite? Why is that?
– What is it that has you looking to start a home business?
What’s changed recently that has you wanting to work from home?
Or, what is it that has you open to taking a look at earning an income from home?
Have you ever had a home business before?
– And, if so, what kind of success did you have with it? (probe deeper)
– What kind of income are you looking to generate from home per month?
– What would (re-state the money number they just gave you) do for you?
– (they will answer with their “WHY” for doing a home business. This question is critical)
– Respond with “How important is it to you that you (list the reasons they just gave you)?”
With any of those questions above, you can dig deeper, to learn more about them. People love to talk about themselves. You do not need to ask all these questions either. Go with the flow of the conversation.
Get a feel for their personalities and what they are looking for. Make sure you take extensive notes. Ask lots of questions. Show a genuine interest in the prospect. Your notes in the first call are critical for your follow up call.
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Here’s to your success!