How and When to Start a Conversation With Friends and Family About Network Marketing
So you are in network marketing, you see the vision and the potential but you don’t know how to start a conversation with your friends and family about it. Most companies will offer some type of script you can use to just call down a list of names, but what do you do when you happen to be with them at a party, or you are at their house for dinner or you are just going about your daily life and you run into them?
Most newbies in network marketing get tongue-tied when they run into people they know and they either have no idea what to say, or they are super excited about their home business and cannot stop talking about it. We call that “diarrhea of the mouth.” And it ain’t pretty.
Most people won’t care about your opportunity as much as you do, especially the very first time you bring it up, so it’s best you say as little as possible. It’s not that you want to be evasive, but you want to be respectful of their time and space.
The best time to bring up the subject of your network marketing business then with friends and family is when you only have about 1 minute left in the conversation, for example, when you are getting ready to leave (leave their house, leave a party, leave an event, etc).
It’s more of a “oh, by the way…” comment, than it is a full conversation about your business. It might go something like this: You: “Well, John, I gotta run. It was great catching up with you.”
John: “Yeah, it was great seeing you.” You: “Oh, by the way, you might be able to help me out with something. I’ve started a business (or partnered up with a company) part-time and we are expanding in the area. We’re looking for some key people to help us out in the expansion. Are you open to taking a look at what we are doing?”
John: “Sure, I might be. What is it?” You: “I don’t have time to go into it right now, but how about if I give you a call tomorrow and we’ll set up some time for you to take a look. And it may or may not be a good fit for you. If it’s not, hopefully you’ll know a couple people you could refer to me to help me out. Sound good?” John: “Okay, great. Talk to you tomorrow.”
That’s it. Short, sweet and simple. You may be tempted to go on and on about what your business is. First of all, the person may be just being polite to you. They aren’t really, really interested in it. Secondly, you are not being fair to them by talking too much about the business when they haven’t seen a presentation yet. When you talk too much, all it does is allow them to pre-judge the opportunity, without having all the information and they are likely to say “No” without having seen anything.
You are not the message. Let your company presentation be the message for you. You are just the messenger. Set up a time for your friends, family, prospects, etc to go through your company’s presentation. You are a glorified appointment setter! You are also a recruiter. You are the messenger, not the message. The company presentation, whether video, in-person presentation, audio, etc is the “message.”
The sample script above is very simple, and non-threatening. It will put them at ease. By you saying “it may or may not be for you” is the one phrase that will probably get them to take a look, because you are not pressuring them.
Put yourself in their shoes. You don’t want high-pressure sales tactics used on you, so don’t do it to them. Be relaxed and casual about it. Another phrase for it is “relaxed intensity.” You want people to know you’re serious about building a business, but that you are indifferent about whether any one single person joins your business.
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Here’s to your success!