How to go from Facebook Chat Message to the Phone with a Prospect
Facebook is a fantastic place for people with home businesses to find prospects for your home business or network marketing business. In an earlier post, I wrote about how to start a conversation with people on Facebook about your home business, and in today’s post, we will look at how to go from a Facebook chat message to getting a prospect on the phone.
First- why even bother getting them on the phone?
Look at it this way, when you are texting with family and friends about whatever random things you are talking about, there are bound to be times when you don’t fully understand what the person is saying.
There are just some things that don’t translate well when messaging or chatting on Facebook or in text messages or email. You can’t always get your meaning across, and sometimes words get misinterpreted or misunderstood.
When you are on the phone, though, you can hear things in their voice that you may not pick up through Facebook chat. You will be able to pick up whether they are nervous, scared, excited, disinterested, happy or engaged with you in conversation. You are much less likely to have any misunderstanding, and you are right there available to answer questions.
So your conversation with a prospect on Facebook starts off with simple questions to get to know the person better, for example:
- What do you do for a living?
- How long have you been doing that?
- What do (did) you like best about it? Least?
- Have you ever been in network marketing before or had a home business?
- What kind of experience did the have with it?
- What did you like best? Least?
- What challenges did you have in building that business? (you will hear a whole range of different answers with this, that will open up some great discussions)
To Transition to the Phone
You will get to a natural breaking point in the conversation where it will become clear to you to either end the conversation for now, or to move to the phone for a deeper discussion. You can actually force that break in the conversation in a few ways:
- If they have previous network marketing experience: “You mentioned that _________ (put the need in there they just told you, like they struggled in their last business because they didn’t have good Upline support, didn’t like the product, they did not have the success they were looking for in a previous business or whatever reason they just told you), are you open to taking a look at a business that didn’t have those obstacles?”
- They are looking for more ways to make money: “You mentioned that you are looking for more ways to make money. Are you open to taking a look at what we are doing in our business? It may or may not be for you, but you can check out what we are doing, and if it’s a good fit, then great. If not, no big deal.”
- They might ask you a question that just makes more sense to answer over the phone. “John, I’m happy to answer that question, but it would be much easier to answer that over the phone. What’s the best number to reach you on? I’ll give you a call and explain it on the phone.” If you are running out the door, or have another call or appointment you have to get to right then, ”Hey, (name), I’ve got to jump on a call right now. I’d love to continue our conversation and I’m much better by phone. So if it’s okay with you, I’ll give you a call back in a couple hours (or whenever you are free). What’s the best number to reach you on? Mine is xxx-xxx-xxxx.” Or “Hey, (name), I’ve got to ___, but would love to continue our conversation. I can call you from my car in a few minutes if that’s okay with you. What’s the best number to reach you on?”
- If they ask you a question you don’t know how to answer or don’t want to answer right now, then just say “I’ve got to run for now, and don’t have time to give you a complete answer, but I’d be happy to give you a call when I return. What’s the best number to reach you on?”
When they message back with their number, then message them back and say,
“Great! My number is xxx-xxx-xxxx, so you recognize it when I call.” Sometimes it helps to set up a specific time to call or give them a couple time frames when you are available and have them pick one of those.
A Little Bit of Psychology with Prospects:
When you are saying something about your network marketing company and talking about what you are doing, personally, I like to say “we”, not “I’. For example, “Are you open to taking a look at what we are doing in our business?” People like to be part of something; they like to be part of a movement, or belong to a team, so it helps when you use words that convey that.
It’s good to be casual, to have a relaxed, engaged detachment. Not high pressure. People don’t want you to be clingy with them. The more ‘hands off’ you are, the more likely they will want what you have.
“Best number”, instead of “what’s your number?” The word “what” is more confrontational and “salesy” than “best.” Most people have more than one phone number. They are more likely to give their private number or cell phone number to their friends and people they like. But they will give sales people, and telemarketers, etc, a home number or a number they don’t use that much. You want them to give you a number they will actually answer, and they are more likely to give their “best” number to people they like, so ask for that.
Think of it as having a conversation with someone you know pretty well. Let’s say it’s a good friend of yours and you are either texting them or on Facebook chat, and you are going back and forth with the messaging. Sometimes, don’t you just pick up the phone to finish the conversation because it just takes too much time going back and forth messaging. You can just move the conversation to the phone.
So don’t get hung up (pardon the pun, lol), or stuck on trying to figure out when to suggest talking to a prospect on the phone. Act as if he or she is a good friend, and out of convenience, it’s just easier to continue the conversation on the phone. You will just get to the point in the conversation where it just makes sense to get on the phone, especially when they are interested in learning more about what you do, or if they have a need for either your product, service or business opportunity.
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Here’s to your success!