When Is the Best Time to Talk to Friends and Family About Your Network Marketing Business?
Typically, when you start out in any network marketing business, your company’s leaders and your sponsor will tell you to start growing your business by talking to friends and family first. But for some people, that may actually NOT be a good idea.
For the person who is extremely passionate about what they are doing, and full of confidence and certainty and direction of where they want to go with their business, then talking to friends and family first could make complete sense. It’s because you are starting with your own personal network. And you will expand out to their networks and continue to grow and expand through their networks, and their network’s networks and so on.
But I can tell you with a high level of confidence and certainty….. that THAT approach will NOT work for everyone. And I will probably ruffle some people’s feathers and upset some leaders because of that, but quite honestly, I don’t care.
Because what I’ve seen happen when people try to talk to friends and family BEFORE they are ready, it can harm and damage many relationships… and those are the relationships that are the most important to them.
I’ve seen it happen many times that, because people were not properly trained, they ended up chasing friends and family to the point that those relationships are permanently severed or damaged. Some people are no longer on speaking terms because of it, and it’s really sad and unnecessary!
Our relationships here on earth are far more important than making a few bucks off of someone (even if you think the business would be great for them financially), so why on earth are people told to talk to these people before they are ready?
It is true that people like to do business with those they know, like and trust, but you will lose that trust and likability factor pretty quickly if you don’t know what you are doing.
So, when IS the best time to talk to friends and family about your business???
Drumroll please…. (just kidding)
The best time to talk to friends and family about your network marketing business is when you don’t care if they say yes or no. It’s when it won’t bother you at all if they join you or not.
You have to realize that over the course of time, if you are going to build a successful business, you will be talking to hundreds and hundreds and hundreds of people, and it won’t matter if any one single person says no.
And if your friends and family aren’t into it, don’t be offended. You have to come from the mindset that you know what you are doing, you are going to build a big team with or without them, you believe in your company, your products, the leadership, and most importantly, you believe in yourself that you can do it. And even if you don’t know everything about your company and the products in the beginning, it’s perfectly okay. You will get to know it over time.
You can have success by talking to other people, like leads, or people you meet out and about , calling professionals, Facebook, and many other sources. You can even start out by mentioning it to friends and family just so you can get a referral from them, not by trying to recruit them. I’ve written blogposts on each one of these sources/strategies, and you are welcome to use them.
For you to talk to friends and family, the best time to do so is when:
1-You don’t care if they join you or not
2-When you have the confidence and strong posture to handle the conversation
When someone is evaluating whether or not to join you in your business, they want to know 3 things:
– Can I really do this?
– Can I get my money back (by earning it)?
– Is this person (you) the person who can help me get there?
And I can tell you right now, if you are wimpy, uncertain, wishy-washy, timid, shy, or clingy they will probably NOT join you. If you are unsure about it, then they will be unsure about it. And if you do talk to them and they give you the “I’m not sure” answer or the “I’ll think about it” answer and you continue to follow up with them over and over again, you will come across as clingy and desperate and you will annoy them and they will probably never join you.
If you believe in what you are doing, your company, your leadership and your ability, you will come across as much more confident and you will be much more attractive to that prospect. Remember that you will talk to hundreds of people over time and the success of your business will not rise or fall over the response of any one of your prospects. Any one person’s answer will not determine the success of your business.
For the sake of your business, your friendships, your relationships and your success, please wait until you don’t care if your prospect signs up.
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Here’s to your success!