How to Qualify a Prospect for Your Network Marketing Business
When talking to people about your network marketing business, it’s critical that you know how to qualify them. For one thing, you don’t want to waste your precious time with the wrong people. Every minute you spend speaking to unqualified prospects is another minute you are not spending with your family or doing something else. And for another, you don’t want just anyone in your business.
Before we talk about “How to qualify a prospect”, it’s important to know “Why” to qualify a prospect.
Keep in mind, this is your network marketing business, no one else’s. You are building YOUR business so that means you can have anyone you want, and you can say “no” to the people who you’d rather not want on your team.
VIDEO: How to Qualify Prospects for Your Network Marketing Business
You might be at a point in your business where you don’t have many people on your team and you’d be happy with just about anyone. You’ll take just about anybody so you can at least have some people on your team. But there is a real danger in that. If you end up recruiting someone with a bad attitude, and then you have a group call, that one person could make everyone’s experience miserable.
You don’t want mean people or people with bad attitudes in your business.
I’ll give you a personal example. I remember a few years ago when getting started in the network marketing industry and I was scrambling for prospects and desperate for someone, anyone, to join my team. I got a referral from one of my doctors, and the doctor is a really nice woman, and we were talking about network marketing and she told me about a guy who had been in a business she had been in, and he had yelled at people, and was a miserable, angry man, and she was glad to get away from him. She tried to warn me against this guy, but I said I wanted to talk to him anyway, because he was no longer in that company.
So I got him on the phone, and then on a 3-way call with my upline, and he literally yelled and screamed at her…..and then hung up on her! Needless to say, he did not end up in my business, and I am glad for it. Can you imagine how toxic that would be?
My advice to you is to honestly and carefully consider who it is you are talking to and whether you really want to work side-by-side with them. And if you have a close team, how do you see that person fitting in?
Here are some questions you want to ask yourself as you are talking with your prospects:
- What’s their attitude like? (positive, negative)
- Do they have the motivation and drive to own their own home business?
- Do they have the money to get started in the business? (and not just the start up costs, but also the money for monthly auto-ships or advertising costs)
- Do you like their personality? (would you want to hang out with the person even if they weren’t in your business?)
- Do they have the time to commit to growing a home business (or are they willing to make the time?)
- Do they sound interested in what you are doing? (are they bored or easily distracted by other things while listening to you on the phone?)
- Are they supportive of the network marketing industry? (are they asking if “this is one of those pyramid schemes” or if they are negative about the industry, then don’t waste your time trying to convert them or show them all the benefits of the network marketing industry. It’s a waste of time. Find others who are more open. There are millions of people you can talk to).
Knowing how to qualify prospects for your network marketing business means you’ve got to be a detective as you are talking with them. You will go through a series of questions as you interview them, but you have to know how to read between the lines of what they are really saying to you. When you start to become more particular about who you let into your business, you will begin to see better results and you will notice your confidence and posture improve. You will experience a shift when you start saying no to more people who are not right for your business. When that happens, you will become a more desirable leader whom people will want to follow.