When you are talking to people about your network marketing opportunity there are 6 words and phrases that you never want to use, and yet I hear people over and over again using them. Let me help you save some time and energy and tell you what they are so your prospects aren’t running away from you.
These words and phrases are fine to use when talking to other people on your team or in your company or others in the industry, but when you use them with prospects you will likely turn them off.
Remember, people like to do business with those they know, like and trust, so as you are building rapport with people, you want to be careful with the words you choose. Your network marketing opportunity can be a great path for people to generate a side or full-time income, and if you are anything like me, you don’t want to come off as a slimy salesman, right?
VIDEO: 6 Words to NEVER Use When Talking About Your Network Marketing Opportunity
Here are the 6 Words to Never Use:
- “Upline” – instead, say “leader in my company” or “team leader” or “business partner”
- “Downline”– instead, say “team member” or “people on my team”
- “Prospect”– when you are talking to prospects about your network marketing opportunity, they don’t want to be labeled as a prospect. They are real people with souls, so refer to them as “people” or “potential business partners”
- “Interested” – most of the time if you ask someone if they are “interested in a business opportunity” they will most likely be turned off. It will come across as salesy and smarmy. Use the word “open” instead. For example, whether talking to a friend or even someone you just met, you could ask them, in a very casual manner, “are you open to taking a look at something that could help them earn several hundred dollars to several thousand dollars per month part-time?”
- “Rank Level”– a rank level in your company will have practically zero meaning to your prospects, even if your prospect is currently in another network marketing opportunity. So to tell someone that you or your business partner is a “Black Diamond” or whatever level, doesn’t mean anything to them and will not make sense. It’s better to say what that rank level means in terms of monthly income. It’s illegal to state what someone’s income is (it’s a FTC guideline), but you can give an income range for someone at that level.
- Compensation model (“Unilevel,” “Binary,” “Matrix,” etc)– it will make no sense to your prospect to say that your network marketing company is a unilevel or binary or matrix, etc. If they ask about compensation say, “I don’t completely understand how the compensation model works; all I know is they pay us every week (or 2 weeks, or whatever it is for your company).” The more details you go into, the more details they will want, then the more questions they will ask, then the more confused they will get, the more research they will want to do, then they will get into information overload and likely never sign up. It’s much better to just give a short answer, then immediately ask them another question to keep the ball rolling.
So, there you have it. Six words to never use when talking to your prospects about your network marketing opportunity. I am sure there are many others, but these are a good start.
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