Knowing how to handle rejection in your network marketing or MLM business is one of the things that can propel you to success in this growing industry. Mark Yarnell, a pioneer in MLM said in his book “Your First Year in Network Marketing,” “accepting no is merely part of the process of finding those who say yes.” Of his first 67 prospects, 66 said no. But he didn’t give up and, in fact, went on to make millions. Yes, it stings a little when people say no, but the key is to not take it personally.
New distributors need to have realistic expectations.
If you are new to network marketing (or if you are a leader, make sure your new distributors know) you are going to have to learn how to handle rejection and realize that people are not rejecting YOU, they just don’t want what it is you are offering. It’s a fact that when you go out prospecting most people will say no. Even big leaders in the industry like Ray Higdon hear “No” more than they hear “yes.”
You are different than most people. As an entrepreneur, you think differently than 95% of the population. You see NM is not only a viable alternative to traditional work, but a calling, a necessity, the only option. You likely think you are psychologically unemployable, physiologically unemployable. Since 95% of the population is “job-minded”, then most people you talk to will not want to join.
See if this scenario sounds familiar. Bob is a new distributor. His eyes have been unveiled to the possibilities that a career in NM can bring him. He can finally be free of a boss, make up his own schedule, get paid what he is truly worth, earn enough money to send the kids to college, pay off bills, travel, save for retirement etc. He now knows there is a different way and is thrilled. He can’t wait to tell his friends about his new passion. So he goes to his first friend who says no. That’s okay, he just doesn’t see it. Then he goes to a few more friends and family, but they say no also. Then after a few more people, who also say no, he comes to the point where he thinks, maybe I’m not cut out for this; I’ll go back to a j.o.b We all know that job means “just over broke.”
This is the moment that will define who Bob is. Will he pick up his ball and glove and go home, or figure it out and make it happen so he can live the life that he so definitely wants?
You may be initially rejected by those around you, but don’t let that cause you to give up. Look at it this way, Jesus was rejected by the people in his home town, yet he began a movement and now millions around the world follow Him. In a way, you could say He was the ultimate network marketer.
Not only should you expect people to say NO, you can actually look forward to it. Check out my article on the “Go For No!” book here on my Blog.
Another key to handling rejection:
Talk to more people, people!
If you aren’t talking to very many people, you will get more clingy and desperate with those who say no. And you will be more likely to chase them and believe me, you do NOT want to be there. If you are a part-timer, Mark Yarnell suggest talking to at least 5-10 new people per day. If you are full-time in network marketing, then expect to talk to more than 30 people per day if you are in your cold market. If you are so busy making phone calls, then you won’t have time to get upset over who tells you “no.”
Want to know how to handle rejection in your business? Conquer the fear. Just make the phone calls. Make many, many phone calls. Attack it like other leaders would and just push through it. Your desire to succeed, or to create change in your life has to be so great that you overcome your fears.
Just brush off the “No’s” as just part of doing business. As the saying goes, “Some will, some won’t, so what, who’s next?”
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